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Customizing an Adventure: Making Published Modules Your Own

Brcarl asked a couple of questions (1, 2) in the Suggestion Pot about using modules and personalizing them. I’m currently running a published module (D&D 4e Keep on the Shadowfell), but have at least one player who would like the story to be more personalized toward the PCs. Any suggestions on how to take (often very generalized) published adventures and tweak them to integrate with PC backgrounds? ...

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