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Want to Help Name a Gaming Store?

We recently got an email from a Gnome Stew reader, Shane Kirby (Shaninator here on the Stew), who is planning to open a gaming store in Alabama and wanted some feedback from fellow readers and GMs. He offered some good hooks for an article, and it’s a topic we’ve never covered here before, so we thought it might interest our readers.

Sure, it’s free market research, but it’s market research I wish gamers were consulted about more often, and it’s a topic I love to talk about myself.

Shane would also like some help naming his prospective store, and is offering a $100 Amazon gift certificate to the person who suggests the name he eventually chooses.

Sound good? Let’s dive in!


Shane has done his homework, and he’s identified some key features of a good local gaming store (LGS) — features that would help turn it into your favorite local gaming store, or FLGS:

1. Brick and mortar stores have the advantage of word of mouth. Knowledgeable staff is extremely important. When the store first opens, I will probably only have one other employee besides my wife and myself. I’m the type of gamer who plays and reads nearly everything, and I don’t limit myself to only Wizards of the Coast products. My wife is quickly catching up to me in her knowledge, too. As employees come in, I could see adding a section called “Employee Top Picks” to help showcase games that wouldn’t normally catch your eye.

2. Space. The best LGSs all have plenty of space to hold tournaments, war games, and allow gamers room to play without being bothered by CCG players.

3. Promotions. I’ve done my fair share of researching wholesale books and distributors. Many game stores get stuck in a rut and stick to their distributors, when the dealer should be trying to win your support. Too many games can now be bought directly from the publisher in the gaming industry as well. Getting products at good prices isn’t hard if you try, considering the markup on books in very high. Wholesale can lead to my customers reaping discounts and promotions, while I still make enough profit to stay afloat or expand.

Another good promotion would be using membership cards, probably punch cards when we first open. After 10 visits, you receive a free product or discount on your next visit. GMs and tournament judges would have access to a different membership that rewards running games in the store as well as making purchases.

4. Organization. I hate looking for books at my only LGS in the area because it’s not well-organized. In fact, finding a book is like digging for treasure, except without the happy ending when I realize the store is out of stock. Organize the store by system, so fans of White Wolf can jump past Mutants & Masterminds, for example.

5. A side gig. Aside from the main store, I’m beginning to write my first supplement. I will promote this in the store, along with free adventures and other supplements for GM memberships. I am focusing my writing on a system generic fantasy series called “Highwall.”

Are these all of the elements of a good LGS? What does it take to make your LGS an FLGS?

Questions for GMs

Based on what Shane said, I think there are two key questions here:

  1. What do GMs want out of their FLGSs, and how is that different from what players might want?
  2. How can brick-and-mortar stores help GMs in ways that online stores cannot?

Those are meaty questions, and along with more general gamer-oriented questions, they’re ones I wish more LGS owners would ask before opening their doors.

So how about it: Do GMs have different FLGS needs than players?

Name That Store!

Right now, Shane’s store has no name — and it needs one. If you’d like to give him a hand, suggest fun names in the comments. If he picks a name that you suggested (and were the first to suggest), he’ll send you a $100 Amazon gift certificate.

(Gnome Stew isn’t involved in this part of contest, and Shane is free to make this offer elsewhere, too. We’ll pass on the winner’s email address to Shane, assuming the winner is a Gnome Stew commenter.)

Can you do better than my current favorite, “Them Devil Games That Made Tom Hanks Go All Nuts”?

About  Martin Ralya

A father, husband, writer, small-press publisher, former RPG industry freelancer, and lifelong geek, Martin has been gaming since 1987 and GMing since 1989. You can find out a bit more about him on his personal website.

82 Comments (Open | Close)

82 Comments To "Want to Help Name a Gaming Store?"

#1 Comment By Foolster41 On January 14, 2010 @ 1:46 am

Good luck Shane. I wish there was a gaming place near by where I live. Actually, starting a game shop has been a distant (but perhaps unrealistic at least for now) dream of mine.

“Them Devil Games That Made Tom Hanks Go All Nuts”?
I like it, but it’s a tad long. Hmm.
My ideas off the top of my head:
* The Monster’s Maze
* Dragon’s Nest
* Minotaur’s Labyrinth (So great, it’s impossible to leave! :) )
* Fate’s Dice
* Ludorium
* Ludoria
Not very good ones, but I might be able to come up with better tomarrow.

#2 Comment By Whitt On January 14, 2010 @ 3:33 am

I’ve always wanted to run my own store (as opposed to other peoples)
I’d like to suggest

FLAGS (Friendly Local Alabama Gaming Store)

Good Luck, Shane.

#3 Comment By AlasseMages On January 14, 2010 @ 3:38 am

I’d personally take advantage of the nicknames that kind of store has, and just call it FLGS (or FLAGS as Whitt mentioned), or “Brick and Mortar.”

Additionally, if you’re as attached to your Highwall concept as the store itself, I think naming it Highwall Games would be interesting. I’d head down to Highwall and roll with some friends.

#4 Comment By unwinder On January 14, 2010 @ 4:10 am

Dimension Door

#5 Comment By Lisandro On January 14, 2010 @ 4:11 am

Here are my suggestions:

* No dice, no rules, no play
* Gaming Geas
* Gamers Unite!
* Gamers Union
* Needy Gamers
* A Tarrasque ate my baby
* Wild Magic Zone

#6 Comment By unwinder On January 14, 2010 @ 4:24 am

Aura of Fun

#7 Comment By Tapiochre On January 14, 2010 @ 4:27 am

As a GM I remember times past when I often struggled to have a venue to run games, a store that has gaming space was always appreciated.

In my youth the FLGS was the only place to find info on games looking for players, these days the internet is there for us, but getting your store onto the social networks such as facebook or twitter would be a great way to draw in the same kind of meet ups that you got with the old pin board at the back of the store.

My FLGS uses a loyalty card system like the one you mentioned, ours rewards you with a stamp every time you spend £10. 10 stamps gives you a £10 off your next purchase.

I have other ideas to share but I’m at work… grin so here’s a few name suggestions.

Quests End
House of Games
Choose your own Adventure
Yellowhammer Games (?)

#8 Comment By Sektor On January 14, 2010 @ 6:24 am

I strong appeal for me would be good theming. Dress up your store as a medieval castle, a dark cave, or a spaceship bridge. If at all possible, try to change this theme every once in a while (to promote certain products, for example).

Other than that, I can only suggest the obvious: organize plenty of events, workshops, game introduction sessions, with free handouts (lighter versions of certain rules, free dicesets or miniatures, …) That would work for me (I like to get to know new things inside and out before I actually buy them).

#9 Comment By nermal2097 On January 14, 2010 @ 6:46 am

If i ever opened a gaming store, and I did want to for a long time :)

I would name it

“Games and Theory”

#10 Comment By Electrocuted On January 14, 2010 @ 7:26 am

My suggestion for a name; “Natural 20”

#11 Comment By Wiseblood On January 14, 2010 @ 7:35 am

The Tavern

The Den

If it’s close to Birmingham I’d have to visit. :)

#12 Comment By Patrick On January 14, 2010 @ 8:09 am

I hate to suggest something so crass as to steal another store’s name, but my favorite gaming store name was “Your Move Games” in Somerville, MA.

It’s nice because it doesn’t use an in-reference to any one gaming system, even one as central to the hobby as D&D. “Your Move” doesn’t even limit itself to RPGs. It’s so much a part of every game you’ll sell that I feel like every customer hears it and thinks of his/her own favorite game.

#13 Comment By Razjah On January 14, 2010 @ 8:12 am

Aside from what was said is required, stock is very important. For more than just RPGs, you need CCG/TCG, board games, war games, etc. You need to be well stocked. If you do not have something, let your customers order it through you- then have it in a timely manner.

Also- track everything, that day. It is very hard for game stores that sell things like minis and cards games to stay on top of their inventory and their receipts unless they stay on top of them from the start.

Another big thing for a LFGS is to be friendly. It is kind of a no brainer, but you need to almost go out of your way to be friendly. If the shop owner asks me what I’m looking for my answer is almost always, “just looking” and they leave it at that. Do not do this! You should see what games they play, tell them what you have of it, what you have of the same and different genres. Make a couple recommendations in their product of choice.

Store names- World of Gamecraft; Gamer’s Armory; Quest for Gaming; Gamer’s Trove.
-Just my commnet on names, try not to go too far into fantasy/sci-fi/rpg elements. Game stores sell a lot of different products and often make a lot of money outside RPGs, having a name that is likable and generic enough helps gamers think that there is something that they want no matter what their gaming medium is.

#14 Comment By Matthew J. Neagley On January 14, 2010 @ 8:17 am

I’m not interested in most aspects of a FLGS. (And I’m totally backing up AlasseMages. Just call it FLGS) I don’t take advantage of the gaming space, I’m not all that into browsing the selection (unless it’s got a big selection of rotating old or misc stuff). Honestly, there are TWO reasons I go to a FLGS. Immediate gratification, and because I like the people there. Aside from keeping a stocked and varied inventory, you can’t do a hell of a lot about immediate gratification, but you CAN do you best to make sure that your customers not only like you, but your other customers. Make sure your employees understand that (within reason) your customers are their friends and to be treated as such, and make efforts to introduce customers that have similar interests. “Have you met Frank? He runs Star Wars too.” Have events that, while gaming events, are also designed for quick chair rotation so that customers have the opportunity to meet and game with as many fellows as possible. Once you have a couple cliques for whom “the gaming store” is their preferred meeting spot for Friday nights, or gaming events, etc… you’ve got a loyal customer base.

#15 Comment By Doublebond On January 14, 2010 @ 8:27 am

“Monsters and Manuals”?

#16 Comment By vollmond On January 14, 2010 @ 8:38 am

How about “Exploding Dice”?

Also another vote for “Natural 20”.

Maybe have some sort of beginner’s information corner? I used to play the Star Wars CCG, so I was in my store constantly, but I was always too shy to investigate the pen-and-paper RPGs until years later when a group of friends decided to try to pick one up. It was intimidating.

#17 Comment By thatwasrad On January 14, 2010 @ 9:02 am

Games and Goblins (go play D&D at G&G!)

#18 Comment By lomythica On January 14, 2010 @ 9:36 am

Gamer Haven (First stop for the persecuted gamer)

First Stop Games (use a stop light in the sign maybe, or instead of just the word ‘stop’, make it a stop sign.. not terribly gamey, but a thought)

Round Table Games (using round tables for your displays – use the brick and mortar building concept, and spice it up to look like the inside of a castle.)

The Gathering Grounds (where gamers of all kinds come together)

The Hideout (you said that you wanted to have lots of selection, so games that are indie and might be harder to find can be found at your store.

#19 Comment By Ostof On January 14, 2010 @ 9:37 am

My suggestion is, for a number of reasons:

“Board & Dice”

1.You want a name that abbreviates well. Everyone uses verbal shorthand to describe things, especially store names, and in this case it would shorten down to “B&D”, which already has a mnemonic lodged in the minds of players.

2. It doesn’t specify a particular product or genre – you don’t want to drive away potential customers who might be afraid that something like “Bob’s Den of Dungeons & Dragons” would too deep in the geek to have anything they might be interested in. In addition, it will draw in people who are specifically looking for more traditional board games (so make sure to carry some of those as well).

3. It covers all applicable genres: Boardgames, RPGs, and Cardboard games (CCGs) are all handled without obviously leaning one way or the other (even if you do). That way, you’ll draw the people in that are looking for specific things but can’t tell whether you definitely don’t have them. :)

4. One last suggestion: I’ve seen a number of stores in my area (Grand Rapids, MI) come and go and they all had two things in common:
1. They didn’t go Big enough. They sampled the waters, stocked a mediocre selection, and were gone in two years. Go big or go home.
2. They didn’t advertise. Not in the paper, not on the radio, not on websites – nothing. They relied completely on word-of-mouth, and WoM was point #1: not enough selection/didn’t have what I was looking for.

Hope this helps (pick me! pick me!) and good luck! :)

#20 Comment By trisj On January 14, 2010 @ 9:53 am

First of all: Way to go! I recently moved Down South and really miss my FLGS. Way to go for bringing something great to Alabama!

My tips: don’t just have Gaming tournaments. Have mini-painting tutorials, classes on homebrewing, parties for releases.

Keep late hours. Gamers are not awake at 8am! Or even till like, 11am! Our local store was open I think till midnight or later on the weekends.

Please, have a Ladies Game Night. We need more gaming ladies!

Have a calendar of events online (Google is great; easy for people to just add your calendar to theirs!)

And strangely enough: Have food. Energy drinks, Soda, vitamin waters, chips. Simple things to replenish the energy of your customers while they bust out the Warhammer or the new Drow Ranger they have made. It’ll keep people in the store and accumulate a little extra dough.

As far as names go: How about Goliath Games? Two hard G sounds go well together, Goliath implies a large selection and Games tells you what the heck is there.

#21 Comment By shaninator On January 14, 2010 @ 10:10 am

Thanks guys for all your support and responses! A couple of these I love!

I appreciate all advice. Your input will be helpful. I plan to have the store well-stocked, as you said, “Go big or go home!”. Sometimes its all bout first impressions. Keep up the good suggestions!

#22 Comment By Rafe On January 14, 2010 @ 10:24 am

I don’t have an idea for a name, but something you may want to do to draw in a “community” of gamers is to hold short seminars, game demo days (5% off the product if you play in a demo for it, or something), and blind gaming (where people are placed with random other gamers to meet new folks and maybe try a new system).

Also, a membership is a great idea. With that, I’d form a local database of gamers so if someone comes in and says “I just moved here, and am looking for a local group who plays X” you can just go click click click with a mouse and say “There are 3 groups who play X in the area.” There are a lot of online databases, but that’s the problem: There are a lot. A local one centred around a local FLGS would be awesome. Wish Fandom II had that here in Ottawa.

#23 Comment By drow On January 14, 2010 @ 10:26 am

Aramaki-Dojo Consolidated Gaming Systems UnLtd
Dingos Ate My Dice
I Cast Magic Missile
Not Your Parents Basement
Crimson Horde

#24 Comment By Tricen On January 14, 2010 @ 10:42 am

Two words “Die Hard”.

I’ll take my reward whenever you’re ready :)

#25 Comment By noysh On January 14, 2010 @ 11:11 am

As a player AND as a GM, I think that a lot of FLGS neglect an important aspect of doing business these days: A web presence.

Our LGS here in Eugene OR, actually benefits a great deal from having a web forum that the locals visit and chat over the week (planning when to show up for warhammer, campaigns and general shenanigans).

This forum is run by the players, but I really think the shop should step up and get a website together where they could post game and tournament schedules, leaderboards, promotions to bring people into the store, list the supplements they got in the latest shipment, etc… Basically things to help people know when it’s time to get into the store with their armies and their dollars.

But I think it’s short-sighted to ignore the fact that the web is where a lot of businesses make their money these days.

Back in Ann Arbor MI where I originally hailed from, there was a anime/manga shop that closed their brick and mortar store and moved it into their warehouse because they were making money on the web and losing it on the store.

To me that’s the sort of model to strive for (except the part where they closed their store because it wasn’t as lucrative).

Most people open game shops because they want a game shop, not because they expect it to make them rich. So if you can make ends meet of your web presence and that funds the shop, I think that’s a winning situation for most game shop owners.

If your purpose is to keep a game shop open and still pay the bills, you ignore the web at your own peril. :)

#26 Comment By Kyle Wende On January 14, 2010 @ 11:14 am

I’ve got a couple ideas for names.

Sword n’ Board Games? Simple, to the point. It has the disadvantage of appearing to restrict subject matter to fantasy.

Here’s one I hope people will love…

Pair o’ Dice Lost.

Mull that over.

#27 Comment By Kyle Wende On January 14, 2010 @ 11:17 am

Now that I think about it more, that ‘pair of dice’ bit can be used in a number of ways.

Pair o’ Dice Gaming
Gamers’ Pair-o-dice

#28 Comment By tobias On January 14, 2010 @ 11:22 am

Whoah, Alabama! I live in Birmingham; about where is this new store being opened? I’d love to go to a store that isn’t Nord’s or Legion. The former has a limited selection and no real table-space (being located in the mall…), and the former is a terrible general retail experience. There is little-to-no lighting on the merchandise, the place is always a mess and feels incredibly dirty.

As for the name, I can’t think of anything great. FLAGS would be neat, for both the connotations and pronouncability. Maybe also a play on “Yellow Hammer”?

#29 Comment By DNAphil On January 14, 2010 @ 11:39 am

Here are a few my my thoughts from a GMing perspective.

1. For me to run a game in a store, I need a good, clean, space to play in. So keep the store really clean and neat. If you can dedicate closed rooms for RPG playing, that is great. If not, then some space between tables so things don’t get too loud would be great.

Make sure you have a big table. If you have 4e players, they are going to have cards, and maps, and minis, so make sure the table can accommodate a good size party and GM. Have decent chairs. Nice chairs are expensive, decent chairs are less expensive, but RPG-ers sit a lot, and decent chairs will not be forgotten.

Don’t be shy to charge for the space. If your space is really nice, and welcoming, charging a few bucks for the space, and the right to reserve it for a session would work. I know as a GM I would get my group to chip in on reserving a space.

2. Know more than me. I am a pretty experienced GM,and I have played a lot of games. The game stores that really blow me away have an owner or staff that knows more than I do. So do your homework, know what the upcoming products are for all the major companies. Suggest to me games that I may like based on what I am buying.

“Oh you are picking up 7-Seas? The author for that just came out with this great book, Houses of the Blooded, you might want to check it out.”

3. Run demos of a lot of different games. The way to get people to buy more Savage Worlds books (for instance) is to make more Savage Worlds players. A free demo night, coupled with a discount on SW books that evening, is a great way to bring new players into a new system.

You can run the games yourself, or some companies have either kits or demo volunteers that can help. The point is to expose player and future GM’s to other systems. If everyone in your town plays 4e, then there is a point of how many books you are going to sell.

If you turn that same population of players onto Savage Worlds, White Wolf, Mutants & Masterminds, etc, then they are buying more books from you.

Good luck with the store.

#30 Comment By mightybruce On January 14, 2010 @ 11:47 am

Store name suggestion:

Random Encounters

Anyway, that’s what I would name by store :)

#31 Comment By dmscorpio On January 14, 2010 @ 12:00 pm

It has only been said once so far, so it bears repeating: Gamers play late! I don’t have a FLGS within 90 miles of me, so I have to make due with a comic book shop (with a fairly decent selection of WotC and White Wolf) and a book store (with a single, short bookcase with 2 shelves dedicated to rpgs). Both these stores lock their doors by 6pm on Saturday.

I’m sure you’ve already thought of this since you’ve thought a lot about the whole thing already, but… Make sure you have wifi as well as a couple wall sockets that the players can plug into for power. Provide these and players won’t mind paying a couple bucks to rent the space to play.

#32 Comment By Damocles346 On January 14, 2010 @ 12:18 pm

I don’t have any original names, but I will put my vote in for:

Sword and Board
Board and Dice

Other then that all I can say is that the reason I am a gamer today is because I walked into my FLGS and the guy behind the counter managed to sell me a LotR RPG, my first ever. I had no idea what RPG’s were at the time, I was into the CCG. Because of this one guy I am now a veteran GM who loves to craft stories and game with friends. So I guess what I am getting at is, be Awesome. But it sounds like you are already doing that… ’cause yer opening a gaming store…

#33 Comment By NeonElf On January 14, 2010 @ 12:44 pm

I’ve thought about opening a store but I don’t think I have enough business acumen, anyway I’d name it:

Avant Game

Or that might be too obscure, but I think gamers generally have a larger vocabulary becuase they tend to read more. I think you should also invest in Board games, that’s a growing niche market that often meshes well with the RPG crowd. See how big boardgamegeek.com has gotten in the last 5 or 6 years…

#34 Comment By lampropeltis On January 14, 2010 @ 12:50 pm

Critical Hit
Prime Material
Chaotic Goods
The Dice Bag
Hero’s Tomb
Rogue’s Tomb

The Great Hall
Pardue’s Bag
Freelik’s Games
Freelik’s Folly
Freelik’s Frenzy
The Frenetic
Frenetic of Glossamir
Maze Controller
Mages & Monsters
Mages, Monsters & More

Page & Stone
Random Encounter
The Lair
Magic Circle
Giant Dwarf
Remembered Realm
Sword & Mantle

Magi Mart
Magic Warehouse
Gnome Depot
Tome Depot

Wizards & Warriors
Knight’s Tomb
Wizard’s Tomb

#35 Comment By Diaghilev On January 14, 2010 @ 1:02 pm

What do GMs want out of their FLGSs, and how is that different from what players might want?

I’ve been gaming for 10 years now (woo!), and my first experiences were in both one of the old WotC stores and a local place. The WotC store mostly taught me what I *didn’t* like about game stores, and the local place taught me what I loved. The local place has moved to a bigger location twice now, and the WotC stores have all closed up. Anecdotes aren’t proof, but it does make you consider what successes allowed my local place (Brave New Worlds, if you’re a Philly sort) to stay open and move up in the world.

The WotC store taught me the following: If you’re going to have gaming tables, understand that people are going to be (1) occasionally loud and (2) may swear. If this is not okay, be explicit and post a sign asking people to avoid (1) and (2) in whichever order of priority you prefer. You can place the tables in a side area or basement if you don’t want to restrict players, but I think that part of their appeal as a store feature is showing what kind of fun you can have with the products you sell, so hiding them isn’t the best choice. As for (2), I think one must either have an age minimum for entering the store and have done with it, or have a very public and firm policy of keeping it PG-13 at worst. Though this hasn’t been a problem for me, I’ve heard a lot of people complain that game stores are used as daycare by shopping parents. If you want to encourage younger people to be customers, make sure you provide something they would enjoy. I think the youngest group you’d want to cater to is around 13-15, as younger than that they perhaps don’t have the attention span to know what they’re asking their parents to buy. My FLGS stocks action figures and collectibles. I have no idea if this is profitable, but I never once saw someone walk in and buy a replica Iron Man helmet or one of the Jay and Silent Bob figures in yellowing packages on the wall. Top sellers seemed to be the comics and M:TG cards. I don’t know if you’ve got your inventory picked out already, but that seems to be a good thing to look into.

Wow, that’s quite the tangent. As a GM, I need my FLGS to have/be the following in order for me to feel welcome and a member of the community rather than merely a customer:

– Clean (!!!) tables. Wipe ’em down with windex or something, please. Customers can be messy, but a grody table is as nasty in a gaming store as it is in a restaurant, and sends all the wrong signals.

– Regular events to bring in new blood. You’re going to have a lot of people who want to come in and hang out and be friends. This is nice, but you’re starting a business. I say this not to be a prick, but because I can only imagine the stones it must take to strike out and open a new business. I certainly wouldn’t want a game store to close up because the owner was too nice. The point being: never let friendly folks scare off/drive away customers. That includes too many people hanging out near the register and chatting, etc. Having regular and varied events will help draw in new customers, which will also help drive word-of-mouth. See if you can get a deal going with a local pizza or sub shop to offer a special if it’s delivered to your store.

I now live in a college town near central PA, and though it appears to have recently closed, a local game store had the most socially brutal employee by which I’ve ever had the misfortune of being attended. I refuse to shop there. Do not ever, ever, EVER allow an employee to be rude to a customer. They will tell others, I promise. Rudeness is especially bad in a game store, as a customer perhaps expects a sort of safe haven in your store, where he will not be mocked or ridiculed for his hobbies. Shattering that trust is far worse than a Macy’s clerk ignoring you.

As a GM, I’m fairly self-sufficient in terms of finding out if I like a product by going online. I therefore suggest that you accentuate what can only be seen with a physical product presence: the product itself. Good lighting is an absolute must, and will contribute to establishing yourself as a classy business. Research it, as it can also be very expensive.

Pardon the wall of text, and best of luck. Oh, some possible names (scrapping any suggestions containing flagrant violations of intellectual rights):

The Dwarf’s Hoard
The Five-Sided Caltrop
The Gnome’s Garage (I am picturing a tiny man driving a fantastic, polka-dotted car)
Sword and Six-Sider

I think my advice may be better than my store name ideas. :)

#36 Comment By philipstephen On January 14, 2010 @ 1:27 pm

Hmmm… name the store?

I like Sword n’ Board…

Here are some other ideas:

Rock and Roll Dice School

Den of Thieves

Rogue Gallery

The Imaginarium

Adventure Time

Magic Portal

Shane’s World (may be copyrighted)

The Bridge (references space and fantasy)

I think that is it for now.


#37 Comment By Zig On January 14, 2010 @ 1:48 pm

I don’t have any names to add to the discussion. There are already so many great ones in posts above mine.

I also agree with a lot of the suggestions the other commentators have made.

I’m pretty lucky in northern NJ. I have one game shop about 20 minutes from me and another about 45 minutes away.

Both of these stores provide a space for gaming jammed with tables and chairs. Tables are open for CCGs, board games, painting miniatures while hanging out, RPGs, etc. In both stores the gaming space is a bit packed and noisy with so many things going on at once, but it’s worth it. The two stores are simply great places to meet people who share the passion for gaming.

As a few people mentioned staying open late is very important. One of the stores I frequent to play RPGA D&D has stayed open as late as 1AM on a Friday night. During the week this store is typically open to 10PM or later. The other store also has late hours of having games running to 11PM or later on Sundays.

I also agree with that you should have some online presence. A site with info about the store in general as well as a forum and calendar for events listings. The forum can be a great place to list new arrivals as well. You may also want to consider slapping on online store onto your site.

I’d say a bulletin board (though the store’s forum can serve this area) for gamers to post looking for a game or looking for players. When I lived in south FL several years ago I hunted down the local comics and game store. Couldn’t find a bulletin board to post a request or to find games with player slots open. I asked the guy running the store if he had a board or would consider putting one up he gave me a big not gonna happen. That store never saw a plug nickel from me.

I think the idea from further up about a “Lady’s Night” is pretty cool. If you can find a few local women who will DM/GM you could run an evening or afternoon where these GMs run games for all women groups. Could be a nice way to introduce new people to our hobby.

Stock, of course, is very important. Having a wide range of games to browse through can be a great draw to a store. You’ll be dealing with the local Borders or Barnes & Nobles as competitors at least for the D&D books. Having a big and varied selection will hopefully pull people in.

I like your idea of an employee recommendation section. I always look at such displays in regular book stores for ideas of what to read. When I worked in bookstores I always tried to find that hidden gem that people would too easily overlook.

Know your customers. Greet everyone who enters the store. Chat them up and find out what kind of gaming and particular games they like. Make recommendations when you see them to ensure they don’t overlook something you suspect would be up their alley.

You might want to consider carrying second hand or out of print books and gaming supplements. One of the stores I go to has several display shelves with first edition AD&D books. Not sure how they sell, but it’s neat to see those awesome books from my younger days.

By all means, consider charging for in store games.

One of the stores I go to a seat at a gaming table is free which is cool, but honestly I’d pay for the favor of providing a great place to game.

The other store I frequent charges $5 a game session for RPGA D&D. The money becomes a credit that you can use to make purchases. So you really aren’t out any money.

Something else that others have mentioned is miniature painting classes. One of the stores I go to has an occasional intro to painting seminar.

Definitely lay in food. One of the stores I go to has a mini-fridge with nice cold cokes and mountain dews and water. They also have a bunch of snacks and munchies. They don’t gouge anyone; a dollar for a soda is fair in my book.

Consider using social media to get out the word about your shop.

One of the stores I go to the first time I went in the owner chatted with me for about 20 minutes. During that time he invited me to come run demo games if I wanted to. He also told me about local area gaming group. The Garden State Gaming Society. He told me to look them up on MeetUp.com.

The GSGS is a group of adults into RPGs and/or board games. They used the calendar on MeetUp.com to schedule events and such.

You might want to start a local MeetUp group to promote your store and to bring local gamers/customers together.

I know if I thought more about it I’d come up with a few other things, but this post is quite long enough I guess.

Oh, one last thing; try to keep a clean bathroom. A dingy one may lead some customers to not come back again.

#38 Comment By drummy On January 14, 2010 @ 1:58 pm

Great ideas so far.

My input — a Shakespearean name:

“The Play’s The Thing”

Or a more generic literary allusion:

“The Diceman Cometh”

Or more straightforward names:

“The Vault” or “Gamester’s Gate”?

Good luck!


#39 Comment By drummy On January 14, 2010 @ 1:58 pm

Oh, and I agree about the bathrooms.

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#41 Comment By deadlytoque On January 14, 2010 @ 2:10 pm

I think a name that encompasses more than just RPGs will have more success, because a lot of gamers are crossover types, but also because it doesn’t scare away newcomers to the hobbies. Names like “Goblin Hole” will tend to only attract people who already know what they want. In my years as a gamer, the game stores I’ve most frequented are called “Treasure Chest”, “Sentry Box”, and “Warp”. The first and last of those also carry comics and collectibles, and the second carries every type of game imaginable, plus a sci-fi book section. All are (apparently) successful. Well, maybe not Warp, it’s been a while since I’ve been there, it may be gone.

It’s really important, IMO, to be all-ages friendly. Little kids play games. The CCG market, as I understand it, THRIVES on the 8-12 year-old demographic, and CCGers spend a lot more money on their hobby than RPGers. The Treasure Chest, which I namecheck above, would cater to those of us who came in for RPG hardbacks and comics, but made bread and butter on Pokemon.

One of the things that I really like in a gaming store is the ability to “test drive” a board game. The Sentry Box allows you to sign out copies of their board games (you have to let them hold your ID) and play them in-store. It definitely prevents the major buyer’s remorse shelling out $60 or $70 or more on a big hefty board game can cause.

My recommendation to you is “Out of the Box”. It’s a bit buzzwordy, but it will catch attention (“out of what box?”) and won’t be offensive to parents whose kids are begging them for Pokemon cards (or the modern equivalent). It also implies nonstandard thinking, which gamers have, and which games can teach. It’s easily shortened (“I’ll meet you at the Box at 7”). And, well, a lot of games come in boxes; not so many RPGs, although it seems that more of them will, but board games, card games, wargames, minis, etc.

#42 Comment By Sarlax On January 14, 2010 @ 2:48 pm

I’ll chime in on the web presence. You’ll benefit greatly from a sleek website that lists products you carry and displays your stores features, such as clean organization and open gaming spaces.

You ought to also have a newsletter. Email works fine, but print can do wonders. A local game store here in Salt Lake City, Game Night Games, maintains an excellent website and sends out a quarterly magazine that lists new arrivals and contains coupons. They also maintain a database of customers and send those customers occasional postcards with savings based on what they’ve spent earlier that quarter.


I’d suggest hooking customers by offering them discounts for collecting email addresses. You might send a $5 coupon when they sign up, and another coupon ($2-$5) every month in the newsletter. Make a point of highlighting five products that gamers would like to check out. Announce upcoming tournaments, etc.

Another thing that might be interesting to GMs is a playtesting zone. Maybe GMs would like to be able to come to a store at a certain time, sit down with an employee and a few other people, and go over a game’s rules, perhaps even give a one-shot a try.

#43 Comment By Sarlax On January 14, 2010 @ 2:52 pm

Ah, and the name! I suggest “Game On.”

#44 Comment By DCD On January 14, 2010 @ 3:38 pm

Sorry if I missed it but where in Alabama? I ask because I could patronize but also because that could lend you options in naming.

If it’s in Birmingham it can be The Big Vulcan Game Store (or Magic City Magic!).
If it’s in Mobile it could be Mardi Gras Games or Gulf Coast Kingdom.
If it’s in Tuscaloosa well there’s one there already called Crimson Castle but you could play into the same theme…Roll Tide Roll or something.
If it’s in Montgomery you could call it Capitol Chest.
If it’s in Huntsville you can call it Red Rocket RPGs.
If it’s in the Anniston/Oxford area you could just call it the Oasis, since that’s more or less all that area is…

And you could always give me a call if you need help running the joint…

#45 Comment By Lee Hanna On January 14, 2010 @ 3:57 pm

Lots of good stuff above, I will echo a lot of them.

If you have some kind of local club, offer member discounts (for card-carrying members only)– you can point new members at them, and they can point customers back to you. I’m in Columbus, where a large boardgaming club can do that with local stores.

Check out if you can afford a loyalty program. One of my FLGS used to offer a stamp per $5 spent– when you filled a page with stamps (50, I think), you got $50 or something like that in store credit. I think it worked out to the same as 20% off, but nothing beat the feeling of walking out of there with a lot of “free” stuff! They had a fair amount of old stock, and that’s usually what I spent it on. They had to drop that about 2 recessions/owners ago, but it was fun while it lasted.

Definitely get in good with local conventions and clubs.

#46 Comment By pseudodragon On January 14, 2010 @ 4:45 pm

Hey Shane,

Good luck with the new venture! As for names, I think a few of the suggestions might run into copyright or trademark infringement problems. There already is a Roundtable Games that’s been around for years. Also, we have a chain of game stores called “It’s Your Move” in Colorado, so I would avoid the “Your Move” suggestion. There was also one called “The Den” for a while, but it didn’t last long.

My suggestions:

Play the Game
Roll the Dice
The Happy Gamer
Table Talk Games
Game On!
Get Your Game On
Game Master
The Great Escape
Game Gallery

I love a few of the other suggestions, too: Out of the Box, The Play’s The Thing, and Random Encounters are great choices.

Whatever you choose, I wish you all the best luck in the world. We need more FLGS’s!


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#48 Comment By Rafe On January 14, 2010 @ 6:39 pm

I gotta say that Random Encounters and Out of the Box are both great name ideas.

#49 Comment By Nifelhein On January 14, 2010 @ 7:15 pm

Name Suggestions: Role & Playing, Pound o’ Games, Neighborhood Games, You meet in a tavern, Save vs. Spell, Deck of Many Things.

I haven’t had a local game store for many years now, and despite that one of the things I liked to do the most was having books to flip pages and see their content.

As a Game Master I am attracted to new games and choices, as a player I usually focus on the core, I would suggest having a computer or maybe computers where people could peruse previews and parts of PDFs to gather their interest, this would reduce the need for in stock items and increase the chance that those items could be “picked up”.

Additionally, set your dice sets near whatever you want to promote, I usually end up checking dice and minis whenever they are, anything near them is a sure sight.

#50 Comment By outrider11 On January 14, 2010 @ 7:57 pm

Name suggestions: a place to play, the Gauntlet, or something simple like Mike’s Games.

Having a gaming space is great but such space has a cost. In california depending on where you are at the per square foot cost can be high. last store I managed the per square foot cost was 2.00. We had about 150 square feet and that added $300 per month to the cost of the place before lighting and insurance Sure you can sell some stuff to offset it but its expensive.

Make sure that it is clean and require that the players also help to keep it clean.

Be friendly, nothing else will turn off people like a snotty employee or owner

#51 Comment By masterzora On January 14, 2010 @ 8:45 pm

I’d have to offer a pair of classics, if they’re legally viable: the Green Dragon or The Prancing Pony. I’ll probably have some less stolen-from-obvious-source ideas later.

I’m more here for the other important stuff. A few points I think should be added to yours: definitely make sure you cover more than RPGs & tabletops. Board games, card games (more than just CCGs). The good stuff, of course, not Monopoly. And, of course, know your stuff. I’ve got two main LGSes I frequent, one in each locale I spend significant amounts of time in. They both have selection, but the worse one just doesn’t know their stuff as well as I do, which makes it difficult. I can’t buy new stuff if I don’t know what’s good. The worse one also doesn’t have a lot of stuff in stock, and I’m usually not around long enough to order anything through them, so they don’t get a lot of business through me.

The better store, though, knows there stuff and provides me a lot of recommendations, all of which have been good to date. The only item I was looking for that wasn’t in stock was out of print, and they ordered it for me anyway. It was in within a week.

The other awesome thing about the better store was that they hold events of various sorts nearly every day. A weekly game night, exhibitions of various board games and RPGs for unfamiliar players, how-tos of various things. Establish yourself as not only the place to game, but also the place to learn to game, and to learn new games, and you will have a niche for as long as FLGSes exist. Plus, more people knowing how to GM well is good for everybody.

#52 Comment By Martin Ralya On January 14, 2010 @ 8:51 pm

I can’t believe the outpouring of advice — and names — in just one day! This has turned into a truly excellent dialogue, and I think it shows just how many gamers are not satisfied with their LGS options.

@Sarlax – Game Night Games is the best gaming store I’ve ever had the pleasure of shopping in — not quite “gaming” in this sense, since they don’t sell RPG material, but if you replaced their insanely comprehensive board game selection with RPG stuff, it would be the best gaming store ever. 😉

Echoing and adding thoughts of my own:

1. Get to know me. My LGS in Utah couldn’t care less about me, which is a large part of why I shop there so infrequently. If someone comes in often, they want to spend their money at your store — encourage them to do so by getting to know their gaming tastes, and getting to know them as a person. I went there often when I first moved to Utah, and backed off when I saw they didn’t care; now I buy 95% of my gaming stuff online.

My two favorite hobby-related stores back in Michigan, where I went to college, were The Underworld (now closed) and The Vault of Midnight (a comic store — still rocking!). In both cases, the personal relationship was a huge reason I shopped there.

I was friends with the owners, and with most of the staff. If I walked in and said “What’s new that I would like?” just about anyone in either store could guide me to stuff I would enjoy — and they’d be right, and I’d buy it.

This and the ability to browse are the two biggest reasons why you’ll get my business, rather than Amazon getting it.

2. Make it easy to browse! Good shelving, logical organization, and a frequently refreshed shelf of new material all help. Ditto with having stock that’s deeper than just WotC, White Wolf, Pathfinder, and the other biggies.

I know it’s hard to keep deep stock like that, but you know what? I don’t give a shit — that, frankly, is your problem as the owner of the store. If you don’t have it, I’m only going to order it from you if we have a relationship — otherwise, I’ll go get it online, for less money, and it will likely arrive sooner at my door than in your store.

If you earn my business, I’ll be insanely loyal. I rarely buy boardgames online at ~25% off because I’d rather drive to Game Night Games and pay retail for them.

3. You don’t need discounts. Every gaming or hobby store I’ve shopped at that offered discounts went out of business or stopped offering them after a short while. It’s hard to make this work.

Instead, go the rewards/frequent customer route. Sure, if you can match Amazon I’d rather walk into your store and buy a book, but can you match Amazon? No — so why try? 10% off is nice, but nice doesn’t pay the bills — and frankly, it’s not what gets me into the store.

4. Stock used gaming stuff. I absolutely love used gaming material. My LGS here stocks it at about 25% off for normal stuff, which is pretty awful — again, unless it’s incredibly out of print, that’s not a worthwhile discount.

Make used stuff very affordable, make a point of buying it, and make it easy to browse — no fucking boxes, bins, or other impediments. I’d estimate I spend 1/3 of my gaming money on used stuff when the selection is frequently refreshed.

On the GMing front, I don’t know that I have different needs as a GM than a player, but I might not be typical in that regard. For example: I don’t really use store play space, which might be a big factor for other GMs.

That said, depth of stock might be a big factor. As a player, I buy fewer books, and they tend to be recent releases most places will have anyway. As a GM, if I get into a game I backtrack through all of its supplements — even older ones — and pick up anything that seems useful.

#53 Comment By panik On January 14, 2010 @ 9:05 pm

I drive past three game stores to reach the one that I actually shop at. The first one smells, it’s dirty, and every guy in there stares at me. The second game store is always closed; I think it closes at 6pm. The third game store is tiny.

My favorite game store is clean, organized, well-lit, and I can locate the restroom there without asking. And (as sexist as this sounds) it’s the only store where I’ve seen another girl. She actually runs the place, and is super helpful.

As for names, I’m going with the obvious – Ye Olde Game Shoppe, The Game Shop, Orc’s Comics and Games.

#54 Comment By drow On January 15, 2010 @ 1:39 am

yay, it’s your move. i used to shop at the it’s your move at crossroads mall, when stormy ran it. she was cute. i spent a lot there.

#55 Comment By Cartmonium On January 15, 2010 @ 2:10 am

Top Shelf Games is what I’d go with

#56 Comment By dm4hire On January 15, 2010 @ 10:29 am

How about:

Game Dojo
Cosmic Games
Got Games?
Dice Dojo
One Gamenormous Store
Gazebo Games

#57 Comment By BryanB On January 15, 2010 @ 10:51 am

Fumbles and Crits
Guardian Games
Chips and Dice
A Plethora of Games
Sceptre Games
The Timesink
Lawful Good Gaming
Reliable Games
The Gaming Experience
Great Escape Games

Maybe one of those will work. 😀

#58 Comment By Noffham On January 15, 2010 @ 12:50 pm

I’d sum up the point of the store and what goes on inside with this name:

The Saga Shop.

#59 Comment By Kurt “Telas” Schneider On January 15, 2010 @ 1:01 pm

I can’t beat Highwall Games… Memorable, simple, easy to advertise, and it’s not an inside joke or nerdy reference that will lock out the non-gamers.

I really don’t think there’s much difference between a GM and any other customer, although the neophyte GM will benefit from a supportive environment.

General unsolicited advice:

Advertise. I believe that it is impossible to over-advertise something. Your goal is to have everyone in town know what and where your store is. How to do that within your budget is up to you…

Know your market. Many retail establishments try to push the owner’s tastes on the customer. Don’t. You may hate 4E, but if it sells, sell it.

Events. Organized game nights, lectures by people who can contribute to gaming (like a local professor of history or author), seminars on GMing (especially introductions), mini panting tournaments and ‘free paint nights’, etc. The goal is to get warm bodies in the store and expand your customer base by introducing your customers to new hobbies/games. Even if they don’t buy anything that day, they’ve broken the surface tension.

Welcoming attitude. Don’t just draw the geeks in, try to draw the non-geeks. You can fight tooth-and-nail for the 10% of the population that already games, or you can go for the other 90%. Look for ‘gateway drugs’ like mainstream board games (Ticket to Ride, Apples to Apples, etc) and CCGs. Do whatever it takes to get kids and women in the store; they are the future of gaming (IMNSHO).

Excellent gaming stores:
Great Hall Games, which has literally everything for tabletop non-RPG games. And an old-school but extensive website.
Dragon’s Lair does a great job of catering to the community, and covers RPGs, board games, comics, and anime/manga.

#60 Comment By Sarlax On January 15, 2010 @ 1:07 pm

Another thing: I believe the role of good gaming store is to get people to try new games.

D&D is my favorite game and always has been. I only owned basic set and a mix of 1E and 2E books for a few years. Back then, the internet (delivered to me via Prodigy) wasn’t the vast information behemoth it is now, but I could still get on message boards and talk about the game. I heard about some other games online, but I could never get a feel for them.

It wasn’t until I came across Vampire: The Masquerade at my local store, Comix Plus, that I actually tried a different game. It’s been that way ever since.

The one thing the you can’t do online is get a strong feeling for something new. I’d seen “Savage Worlds” pop up many times on different sites but never checked it out I saw the collection of rules and worldbooks at a game store. I discovered Ravenloft and Planescape at Comix Plus. I had played an older edition of Shadowrun a decade ago, but didn’t consider the 4th version until I held it in my hands and saw the great attention and care that had gone into it – and I bought it right there.

We all know that a physical store isn’t going to compete with online retail by price, so don’t even try. You have to offer something that a website can’t.

This is why you need to help customers explore new products, both by being direct (“Hey, have you heard about Eclipse Phase?”) and indirectly, through things like layout – having the cool new game front and center in the store.

If I don’t know about a game, I’m obviously not going to buy it – and if I don’t expect a store to show me something new, I’m just going online. I only buy my D&D books from Amazon now, because I don’t need to go into a store to know what I’m getting into.

However, I still walk in Hastur Hobbies every couple of weeks to check things out. They don’t do everything right (see Martin’s post), but one good thing is that as you walk in, all of there “Not D&D selection” is immediately to your left in an attractive layout. As you move down that short aisle, you get see a lot of books, and the covers often draw me in. At the end, you reach the new releases, which aren’t sorted by brand.

The last element, I think, is an excellent idea. Many times, I’ve walked into Hastur planning on flipping through a book I knew was just released to decide whether to buy it, only to see something I hadn’t heard about and end up with that instead.

Just a few days ago, I walked in looking for some D&D Minis and dice, and walked out with The Savage Worlds of Solomon Kane. As usual, I’d read about it online, hadn’t been thrilled, saw it in person, and loved it.

Make sure you’re helping your customers find new games. Left to their own devices, they’re going to miss things they’d really enjoy, and that’s $30 you can’t put in the register.

Oh! And make sure your books are displaying the covers. Companies have their artists work hard on those pretty covers, so don’t hide them by only displaying the spines.

#61 Comment By SSquirrel On January 15, 2010 @ 2:14 pm

Saw this over at ENWorld. Here are a few store name ideas.

Shane’s Magical Games
Game Shop
The Friendly Kobold
Games and Geeks
The Unwashed Hordes
Imagination Zone
Orcs & Magic
Books of Magic

#62 Comment By anthro78 On January 15, 2010 @ 3:22 pm

Random Treasure Generator
Games, Games, Games!
The Gaming Table
The Imagination Station
Flights of Fancy (or Fantasy)
Rosco’s House of Games

#63 Comment By Nifelhein On January 15, 2010 @ 4:55 pm

Prancing Pony

#64 Comment By SSquirrel On January 15, 2010 @ 5:13 pm

@SSquirrel – Game Shop should have mentioned to insert city name here, but it didn’t stay in there right

#65 Comment By Martin Ralya On January 15, 2010 @ 8:29 pm

@Kurt “Telas” Schneider – The more I think about Highwall Games, the better it sounds. This definitely gets my vote so far.

#66 Comment By Kurt “Telas” Schneider On January 15, 2010 @ 8:35 pm

@Martin Ralya – Before it gets lost in the shuffle, Highwall Games was originally AlasseMages’ idea at #3…

#67 Comment By Martin Ralya On January 15, 2010 @ 9:58 pm

@Kurt “Telas” Schneider – Yep, but it was your comment that reminded me how much I like it, so that’s what I replied to. 😉

#68 Comment By shaninator On January 15, 2010 @ 10:04 pm

Wow! The feedback is awesome! Now, I’ve got to choose the #1 name! with so many great ones to choose from.

Top 5 so far are…
1. Natural 20 – Submitted by Electrocuted
2. Sword ‘n’ Board – submitted by Kyle Wende
3. Pair ‘o’ Dice – submitted by Kyle Wende
4. Out of the Box – submitted by deadlytoque
5. Game On – submitted by Sarlax

IF I’ve made a mistake on any of the submitters, please help me clarify. If this kicks up, and I have the capital to start strong, I want a very strong selection. Everything from Savage Worlds, PDQ and GURPS, to Burning Wheel.

#69 Comment By Alberonn On January 16, 2010 @ 7:40 am

I don’t have a name for you (yet), but a couple of thoughts. First, in regard to space – don’t immediately disregard the CCG folks. Though I haven’t played any since Magic in the 90’s, our local FLGS seems to have a good number of tourneys and sell quite a bit. Secondly, I am almost surprised you are offering an Amazon card since our local guy practically hates them since they sell D&D products so cheaply that he feels he can’t compete. I’ve only bought one book from him (though all the Dungeon Tiles) since Amazon gives deep pocket discount. I guess he sells a very few in the store from the folks who either lack the patience to wait or the net savvy to purchase them… Anyway, just a few thoughts and the best of luck in your endeavor.

#70 Comment By Falcarrion On January 16, 2010 @ 10:25 am

MY suggestion is:

The Roasted Squire

#71 Comment By Nifelhein On January 16, 2010 @ 10:54 am

EGG Worlds

#72 Comment By XonImmortal On January 16, 2010 @ 9:48 pm

Names? I gots names.

Dice Zombies (after the first week of working full-time-plus, you’ll appreciate the appropriateness of this)

A Hoard of Dragons (yes, we have paper dragons, dice dragons, pewter dragons…) This one will give you lots of opportunities for that “theme” environment everyone seems to like.

‘s Secret Hoard (unless her name is Victoria) Naming a business after your spouse is always good. It gives you lots of opportunities to remember who she is.

As far as other suggestions, I agree with the timing thing. Open late, stay open late. Not only does this allow gamers to come in during prime lurking hours, but you also get to avoid rush-hour traffic.

Keep a database and listing of gamers, and keep it current. Check to make sure everybody is still there, at least once every two months (and I’d suggest once a month)! I get tired of walking into a store in a new town (I’ve moved six times in the last five years) and asking if there are any groups, and the bored person at the counter tells me to check the bulletin board (and on one occasion, the board was missing). New gamers in town are going to make a beeline for your door, be there to welcome them and introduce them around!

Hold a con or mini-con. Get the groups in the area together and hold a convention. You’ll get good press, you may attract new folks, and even get folks from out of town. But do not get one of the “professional convention companies” to do it! The “convention” that was held in Reno this past year was so bad, my roommates and I were close to throwing away our books for good. Make sure more than one game system is covered, contact multiple companies for swag, and don’t let them dictate who can and cannot get the swag (WOTC seems to have a rule that only RPGA members can receive WoTC doorprizes, according to some of the organizers I talked to).

If you are going to have a special game night, make sure you have some copies of the books for folks to look over. Admittedly, this makes it difficult for you to sell at full price… Oh, wait, look! Doorprize! And you get to write off the full price as a tax deduction. Huh, wonder why more places don’t do that.

One thing I have seen a lot of gamers getting into of late is fan-fiction. You can really stand out in the crowd by having a fan-fiction contest. Have the writers draw up a character, write a short story about the character (this can even be a group activity!), and then publish the entries in a small photocopied booklet (costs very little to do, and you can probably get some volunteers to compile it). You get gamers involved doing something they love (are addicted to) doing (talking about their characters), they get to show off their varying degrees of talent, and you can get the whole community involved in voting for winners (and you can do it as an online poll, going back to that web presence idea, thereby driving traffic to your website!). The local paper would probably cover the entire thing for grins as well.

If you do decide to go for a web presence, there is a lot of free software out there that you can use to build an online community. Content Management Systems usually have forums, wikis, calendars, articles, etc., right there at your fingertips. Tap a few gamers in the area to write articles and wiki entries, and you are really pulling folks together, and in.

Please note that I did not suggest the name “Black Hole of Cash” because that would be just… well, you’ll see.

Good luck, Shane-and-wife-who-is-not-named! Wish I could come in and help set things up with you (I is organized!).

#73 Comment By XonImmortal On January 16, 2010 @ 9:49 pm

by the way, that “‘s Secret Hoard” is supposed to be:
(insert wife’s name here)’s Secret Hoard

#74 Comment By madlordofmilk On January 17, 2010 @ 4:36 am

No particular name ideas, but I do have suggestions!

1. Products: The only thing I really feel comfortable buying in an FLGS is gaming accessories, some third-party products, and out of print books. Everything else I can get 30-50% cheaper online (e.g. Amazon). If the price difference was only ~10%, maybe I’d buy from my FLGS more, but it’s too drastic.

Heck, even Barnes & Noble sells the books loads cheaper online. You pay full list price in-store, but they just can’t compete on the internet.

2. Gaming space: My biggest problem with most gaming spaces is they’re essentially just “a big room with tables and chairs”. A good location will of course have food, drinks, etc. available, but that’s also rarely an issue. The biggest problem is that it can very easily get LOUD when it’s everyone in one room, especially when you’ve got a mash of TCG players, board gamers, and RPG gamers in the same location.

As a college student, almost nobody plays RPGs at the boardgame/wargame/tcg/rpg club. Plenty of people play RPGs, but the location has that very problem… only maybe 3 groups play there.

#75 Comment By madlordofmilk On January 17, 2010 @ 4:37 am

To clarify my above point: when it’s loud, you can’t hear everything others are saying. While this is mostly fine in boardgames/tcgs/etc, it stinks for RPGs.

#76 Comment By Havukin On January 17, 2010 @ 6:06 am

I have to admit I didn’t have the patience to read all the comments so I don’t know if this has been already said. When you provide place for gaming or host events you are attracting people to visit the store. But having people come by doesn’t do you any good unless you can attract them to buy stuff when they are there. For this I think the idea of Employee Top Pick would work great. A small shelf in a hard-to-miss spot with few enough products that visitors bother to browse through it every time they are there. Also the contents would have to rotate quite often so people find something new every time they come to their weekly gaming session or might even come by to see what you are recommending this week.

#77 Comment By Bercilac On January 17, 2010 @ 4:31 pm

Pen and Paper
The Retreat

#78 Comment By drow On January 22, 2010 @ 10:10 pm

damnit, and now i read that it’s your move is closing its boulder location on pearl street. sigh. one more place i’ll never have to return to, i guess.

#79 Comment By zerfinity On January 23, 2010 @ 3:22 pm

@shaninator – Of the ones listed on your top five I like “Sword and Board” best.

I also liked “Random Encounters” submitted by mightybruce and “Critical Hit” by lampropeltis. I’d riff off the last and add “Critical Success”.

One of the things that I like about Gnomestew as a name is that it opens itself up to a lot of possible puns, an versatile marketing icon (gnome), and I thing you should consider which names allow that. For example, with “Sword and Board” you could have two characters “Sword” and “Board” which each have very different interests, “Sword” wants action-adventure and “Board” is looking for a good deal and/or quick playability. The icons can cue customers with similar interests to new offerings according to their interests. The draw back to “Board” is the unfortunate homonym with “Bored”.

I also loved the idea of “Ladies Night” from Trisj. The benefit of discounts for the ladies is the potential to draw more full paying gamer guys (which is why night clubs do “Ladies Night” in the first place). The risk is that you draw so many gamer guys that they scare away the ladies. I’d suggest some deep discounts that night for the ladies and/or double punch on member benefit cards and/or making Ladies night a night where every group at a table must have at least one female.

#80 Comment By Bog97th On January 23, 2010 @ 8:45 pm

FLGS = personal interaction. Try as you may you can not rub shoulders,trade dice and smell the fear of a good game on line.

As for the name how about….

1. The chrometophobic thief
2. The holographic Gnome
3. Posion,Blades and Elven Bar Maids
4. Gamers Alcove
5. Save or Die
6. The Character Sheet

Good look in the search and the store!

#81 Comment By thatwasrad On February 7, 2010 @ 1:46 am

I ran across this article about running a FLGS and wanted to pass it on:


#82 Comment By Metalpsalm On July 23, 2011 @ 8:40 pm

PAWNAGE! Gaming Space